The product is an OEM BMW 535I 550I Hub Audio Antenna Control Module with Bracket 9123739, designed for easy installation in the front of the vehicle. Manufactured in Mexico, this module is interchangeable with part numbers 9123739, 9-123-739, and 101944-10. It serves as a replacement part for the original equipment manufacturer (OEM) part number 9123739, ensuring compatibility and functionality for the specified BMW models. The product also includes a superseded part number 9137048 for additional reference.